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In today’s tied market, you need to stand out showing your brand attributes. We are so lucky to live in the social media revolution that let our brand heard at five continents. I’m sharing personal branding quick tips to help you get more followers whether on Twitter, Facebook or LinkedIn.

1 – Set your home page to your favorite search Google Me!engine

Whether you are using Google, Yahoo, Bing, etc. there is a place to set home page for your Internet browser, set that to ex: Google.com

Now, each time you start your Internet day, you will start with Google search, I suggest that you Google your name everyday and see if your name topped the results, not only your name topped but try to keep the first 10 results of Goggling your name relevant to your personal profession. Let that results inspire you and  to Forget the Business Card. Just Google me.

2 – Use the power of hashtags

# Hashtags are essentially a simple way to catalog and connect tweets about a specific topic. They make it easier for users to find additional tweets on a particular subject, while filtering out the incidental tweets that may just coincidentally contain the same keyword.

Once you’ve figured out the tag itself, the next step is simple: start using it and promoting it. Make sure your tweets using the hashtag are worthwhile and add something of value to the conversation. Promote your tag or the social media campaign that uses the tag via other social media channels, such as your blog or email newsletter. Tweet out calls to action explaining your new tag at regular intervals (but don’t overdo it!). For example, let’s say you own a bookstore, and you’re running a Twitter contest to give out a gift card to your store. Your explanatory tweet might be something like, “What’s your favorite summer reading material? Tweet using #beachreads to win a $100 gift certificate to Al’s World of Books!” # From Mashable.com

Hashtags

3 – Write an E-Book

I love e-books specially the short, linked to resources and full of advices. I wrote some e-books in Arabic language and planning to write some in English soon. Writing an e-book position you as an expert in e-book subject and spontaneously let the readers follow you.

PMI Certifications E-Book

I hope you find these tips informative, do you have brilliant personal branding ideas to share? Please do at the comment box below.

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I was watching the news when it ends with a report about festival of Twins. It was interesting to see twins from all ages. I Google twins and find that twins are cerebrating twins days every year. At that moment, I was thinking, what is the feeling to have someone looks like you? And how can people differentiate you from your brother or sister? In today’s tough job market, we are struggling to differentiate our self from thousands of jobseekers so having a twin that applying (may be) for the same job can be a problem!

Picture from twinsdays.org

Before sharing my tips, I remembered a story when I was at the primary school in Baghdad, Iraq. Our class soccer team qualified to the final game. One of our defenders is a twin of his brother, he was a key player in the team and did tremendous job. It was the day of the final game and we are well prepared and so was Omar (defender), the game started and we play very good but Omar was not on his day, I was shouting on him a lot as I standing behind him as the goalkeeper, we lost 2-1 and Omar was the reason for two goals! Days passed and accidentally I discovered that Omar had a three leave days for medical treatment and that started from the day before our game! I was shocked how that happened! I knew his brother was in another class! I talked with Omar and he told me the truth, Ali (his brother) was the one who played and not him, he just didn’t want to make the team disappointment playing without him. Despite the loss, it was a courage spirit from Ali and team awareness from Omar, they are great twins.

Here are some personal branding tips that can help you differentiate yourself from your brother or sister and can help people recognize you more quickly. If you are happy being identical twin then just skip this post & enjoy your day 🙂

Be Memorable: Develop a habit that people can remember and distinguish you from your twin. You can have different hair style; you can play sports and become a champion, if you play soccer – you can use tricks and keep doing it at each game; you can play guitar; you can dye your hair with red color and finally don’t do what I’ve just told you about your hair.

Gratitude Everyone: The need for appreciation is a deep subconscious desire of every person you meet. Express gratitude and appreciation whenever possible simply by saying “Thank You”.

“Gratitude helps you to grow and expand; gratitude brings you and laughter into your life and into the lives of all those around you.” Eileen Caddy

Be Interesting: Dan Schawbel wrote in The Five Laws of Being an Interesting Brand “The more visibility you have, the more your brand can uncover who is interested in you. You need to aggressively promote yourself so that more and more people know about you, therefore you further the chances that people will take interest in you.”

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It is no longer enough to know how to organize your resume content, it is now about how to market your skills, achievements and personality onto a resume that will promote you to employers.

Here are 5 hot tips to create a branded resume for IT specialists:

1 Understand Your Brand: What IT specialty do you want to pursue? Is it security, voice, wireless, service provider, server administration, software developer or something else? Your brand is the promise of an experience that a company will have by hiring you. That promise shows itself by the technical skills you have, Ex: How much $ did you slash from an IT budget? Did you develop a creative solution for managing IT resources? Do you have a leading attitude for managing teams? Once you understand yourself, you can move to the next level.

2 – Create Your Brand: Bingo! Your brand is here. Spend time creating your brand and you will be ahead of the others. There are couple ways to define your unique brand. First, you need to think about what you are doing when you are at your best. Look at the job ads and match what they request for skills in the keywords that define your brand. Second, ask your friend, spouse, co-worker to describe you using only 4-5 words. Ask them to be totally honest and say the first words that come into their mind! The more honest the words are that they say about you, the more unique to you your brand is. Finally, use the online identifier tool, it can be used to gather information related to your brand. Once you have these blocks, you can define your IT resume strategy.

3 – Believe in Your Brand: Before you start selling your IT resume, you must have belief in yourself that your skills, achievements and personality are unique, If you think you are just like any others then you have lost an important factor in nailing your dream job. The IT Industry is one of the biggest career fields and what an IT can achieve in work experience is totally different than other employment. IT personnel are required to solve many diverse problems everyday and there are always more that one solution available to use. IT is a great place to distinguish yourself but it all depends on you.BMC Resume

4 – Sell Your Brand: Your resume should distinguish you from others. The resume you create is your marketing document so to sell yourself well you must market your skills well. If you are struggling with what information to include in your resume, try to compare it to your personal brand statement and see if it illustrates you in action using your keywords and phrases. If the answer is yes, then continue branding. If not, delete that information and brainstorm new keywords. Just a reminder here, let your resume follow Don’t Be Everything to Everyone or no one will invest in you!

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