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Archive for the ‘Corporate Branding’ Category

It is not new that strong personal brand can play a major success for corporate brands. A human brand is like a leader, people follow and trust what a leader say.

Oprah is great example of famous strong personal brand. Oprah’s Book Club is a place where Word Of Mouth (WoM) spread at the speed of light not  only because its Oprah’s brand but because Oprah gives you why you should buy this book and what was her experience with the book. Its real experience not just a way to get money.

Cristiano Ronaldo is one of my favorite football players (soccer in American dictionary), he transferred to Real Madrid from Manchester United in a deal worth €94m (US$132m). Cristiano Ronaldo’s brand is unique and that is enough to attract hundreds of companies for commercial ads but who wins? Yes, who pay more.

The latest Ronaldo’s ad is for Clear Shampoo for men. Ronaldo did the 30C. Ronaldo seconds for $$$ and shows the sport side of him to promote the product but wait? What did he say at the end?

“I Use Clear for Man”, I don’t think Ronaldo used Clear or at least heard about it before but it is matter of how much money he got for making  this commercials. If it is not Clear then it could be any shampoo brands that Ronaldo play the role for so it is not matter of real experience.

I have been using  “Clear” since a year and that’s OK for me. However, I made a survey and asked my friends. Would you buy “Clear” after Ronaldo’s commercial ad?

Most of them reposed with NO! I’m sure millions of people will buy it because Ronaldo’s brand associate with it but people think and they know its just an ad. My point here is that companies can full benefit from commercial’s ad if they just add the real experience for using their products, like Oprah who read the books before giving her recommendation. Its real not acting.

Today, Ronaldo’s posters are placed everywhere in Amman, Jordan. You don’t move 500 meters without seeing him. Taxi drivers said that they are seeing him more than their  family. I wish if Clear used Ronaldo more than just a Robot.

C. Ronaldo

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Twitter is a social networking and micro-blogging service that enables its users to send and read 140 characters messages known as tweets.

Chat is any kind of informal communication over the Internet using tools such as instant messengers.

“A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies.” Wikipedia

Personal Branding

Now, Is it possible to use Twitter to Chat about Brands and Personal Branding?

Yes, that becomes possible with the idea that Maria Duron and David Sandusky came with. They created the @BrandChat on Twitter and inviting all branding followers for live chat on Twitter every Wednesday.

#BrandChat

Also, there is a Facebook fan page to interact with members for questions suggestions, recaps of the brand chat and brand resources.

Here is part of the brand chat for October 7, 2009.

Is a personal brand earned or created? And, extending that is a biz brand … earned or created? Let’s discuss!

pmarckworth: @GetResults I agree. A personal brand is based on making and keeping a clear promise.

neilmckenzphoto: Q1: Personal brand – you create it by earning it. If you just create it then it is just a mask.

lisakribs: Q1: Personal Brand – neither created or earned, you are what you are. Any other representation is deception.

paulcopcutt: @mariaduron personal brand evolves, message & communication is created, reputation and value is earned.

Mikimel: A personal brand is both earned and created, just like any product’s package – one cannot exist without the other.

jemcgrew: Q1: I see personal branding as marketing yourself … one of my professors used to say the most important thing you market is U.

HuebnerPetersen: Q1: Branding is storytelling – in bot biz & personal realms. You create your story and the work to live up to it (earn it).

BrandMyCareer: @lizisaacslwc But my personal brand created by earning followers, fans and readers for my blog, right? #brandchat

lizisaacslwc: @DrFernKazlow there are several misconceptions about PB – we often don’t believe we’re powerful beyond measure.

strategystew: Q1 I think the real challenge is creating a brand of any kind is not being clear on who you are and what you are promising.

(more…)

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