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Archive for the ‘Personal Branding’ Category

Friday! It is a holiday here in Amman, Jordan. I woke up lately and jumped (as usual) from bed to computer 🙂 I refreshed the web page but there was a problem, I made few check-ups to the operating system settings, hardware connection and access point. As usual, it was the Internet service provider problem, ORANGE  > I wonder if anyone can get the help-desk support from the first call or not wasting 30 minutes of his time!

After I had the delicious spicy chicken meal, I checked the Internet and thank Allah, Its working. I checked my Emails especially my favorite from the Personal Branding Blog. click some articles and …

Personal Branding Blog

I was named as one of the 60 Personal Branding Experts on Twitter.  I wasn’t on Twitter before 1 year and I didn’t grasp the personal branding  concept before 2 years but only my passion drove me to be on that list.

I believe in what George Foreman said “The biggest challenge in anyone’s life in making yourself a success is understanding that you are at the bottom. The toughest step is to say “I’m at the bottom and I got to go up.”

I’m humbled and honored for this achievement which will inspire me to spread the branding message.

30 Personal Branding Experts on Twitter

30 More Personal Branding Experts on Twitter

If you wanna follow both lists and more personal branding experts with 1 click then just follow my list:

70+ Top Personal Branding Experts on Twitter

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This is a response to Carlos Miceli’s post on Owl Sparks: Prison, Fear, and Personal Branding

Carlos start the post with:

“Let’s skip all the positive things about social media that have been mentioned countless times, and criticize it for a change:

Social media is a prison.

I like the post including  the title, discussion, and Carlos’s reminder that social media is a prison.

I wrote an article before few days Your Life History is Not Private Anymore! and here is part of it:

Everything you do online is archived: on social networks, bulletin boards, websites and Google’s constantly growing collection pages. People will get the first impression about you by what your Google results say. Strong results provide credibility when searched by potential employers or clients. YOU are the one who is leaving a trail behind that everyone will see and judge you on. It’s not late to be careful, deliberate and safe.

To: Carlos and million of people around the world.

We are living in web 2.0 age and we are learning new things every single day, I wasn’t on Twitter before 1 year, I wasn’t on Facebook before 2 years, I wasn’t using Internet before 10+ years. Today, we are bounded by policies and most of them are restricting our online activities. Add to that, we, the IT team will happily 🙂 do our job by blocking some websites and preventing access to Internet messengers.

Is that a prison?

Yes, it is.

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Carlos said:

I blame all those Personal Branding blogs. Because of them, we are afraid. Afraid of being honest and direct. Afraid of being human.

OK, if you hear a personal branding expert telling you: Dont, Dont and Dont, then DO NOT CALL  HIM/HER AN EXPERT. Personal branding isn’t here to fear or tremble you and we aren’t here to promote ‘Dont.’

Personal Branding is about being YOU, about being authentic and being the real human. I’m the first person to dis-follow anyone who tweet like a machine and hide any friend that share the same status on all social networks. Sorry, but I need to see the human side of YOU. We all are engaging in virtual communication so being YOU is the only way to makes our life good and keep the human’s conversation else we are a robots.

Personal Branding guru William Arruda said “Personal Branding is Permission to be Yourself.”

Personal Branding isn’t a nightmare that will cause you to stay awake or the evil that documenting your online activities. YOU are the one who is blogging your life in non erasable disks that are hidden somewhere in the world. Personal Branding want YOU to make the difference in your activities and at the same time warn you that a stupid picture or harassment comment could be used against you one day. I’m sure Carlos and all who is reading this post want to have a unique and memorable personal brand. We cant achieve that brand without hard work, commitment and adding formal flavor to most of our online activities but don’t have the fear to have fun or being YOU. The fear comes when you become someone else. Why? because people will see and know you are fake.

At the end, it is up to YOU to stay in the prison but personal branding here to liberate you from the prison. Thats it, being YOU.

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When I was in the school, it was permitted to use pencil in the exams. For many of my classmates, they were a fan of using pencil in writing not because its beauty but because it is easy to erase mistakes if they mistype.

In the college, the policy was clear, use pen or you fail. As for the pen, it is not possible to erase mistakes when we write so either we cut the page or wipe the words to keep the right answers.

To complete reading the post that I wrote for Brand-Yourself.com, click the image below. Leave a comment or tweet it. Enjoy!

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Twitter is a social networking and micro-blogging service that enables its users to send and read 140 characters messages known as tweets.

Chat is any kind of informal communication over the Internet using tools such as instant messengers.

“A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies.” Wikipedia

Personal Branding

Now, Is it possible to use Twitter to Chat about Brands and Personal Branding?

Yes, that becomes possible with the idea that Maria Duron and David Sandusky came with. They created the @BrandChat on Twitter and inviting all branding followers for live chat on Twitter every Wednesday.

#BrandChat

Also, there is a Facebook fan page to interact with members for questions suggestions, recaps of the brand chat and brand resources.

Here is part of the brand chat for October 7, 2009.

Is a personal brand earned or created? And, extending that is a biz brand … earned or created? Let’s discuss!

pmarckworth: @GetResults I agree. A personal brand is based on making and keeping a clear promise.

neilmckenzphoto: Q1: Personal brand – you create it by earning it. If you just create it then it is just a mask.

lisakribs: Q1: Personal Brand – neither created or earned, you are what you are. Any other representation is deception.

paulcopcutt: @mariaduron personal brand evolves, message & communication is created, reputation and value is earned.

Mikimel: A personal brand is both earned and created, just like any product’s package – one cannot exist without the other.

jemcgrew: Q1: I see personal branding as marketing yourself … one of my professors used to say the most important thing you market is U.

HuebnerPetersen: Q1: Branding is storytelling – in bot biz & personal realms. You create your story and the work to live up to it (earn it).

BrandMyCareer: @lizisaacslwc But my personal brand created by earning followers, fans and readers for my blog, right? #brandchat

lizisaacslwc: @DrFernKazlow there are several misconceptions about PB – we often don’t believe we’re powerful beyond measure.

strategystew: Q1 I think the real challenge is creating a brand of any kind is not being clear on who you are and what you are promising.

(more…)

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Today, we continue our conversation with Margaret Meloni, Margaret  MeloniMargaret is a project management guru and the founder of Meloni Coaching Solutions, Inc. In her more than 18 years in corporate America which included roles in Fortune 500 management, Margaret observed how individuals who learned to cope with conflict succeeded and recognized their full potential, while others became road blocked.

You can connect with her via @Facebook @Twitter @LinkedIn

Here is part 2 of the brand conversation.
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Mohammed: How can project manager become a professional communicator. What is the secret ingredients that you have to make 90% of Project Manager’s time work for them especially communicating with difficult people?

Margaret: The secret ingredient is be a fabulous listener and a strategic communicator. Or in the case of written communications, be a very good reader. When you really pay attention to what people are telling you and take action when required, people will continue to communicate with you. When a team member approaches you with information, take time to understand the message. Why are they telling you this information? What do they want you to do? What do you really need to do? Who else needs to know? While this person is communicating with you use active listening to remain engaged and to ensure that you are correctly receiving the message. Active listening includes:
  • While they are talking do not try to form your response. Paraphrase or mirror back to them what you think they are saying, keep working at it until you have an understanding.
  • .Be strategic in the communications that you share with others. When you send an email or publish a document or memo, make sure there is a valid reason. Try to consolidate and plan your communications so that your team and your stakeholders do not receive multiple emails from you, when one would have sufficed. Everyone has too much to read, try and make it easy for them.
  • .If people find that you do not listen or that you do not act upon communications in a timely manner, they might give up on you. If they give up on you your 90% communications time will be time spent desperately trying to keep in the loop, instead of time spent proactively engaging in productive communications. If people find that you hit them with too many meaningless communications, they will stop listening to you and stop reading emails from you; that isn’t the communication brand you want, is it?
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Mohammed: In this tight economy, project managers could be hired to another positions or make career transition. Do you think PM can keep the project management expertise even if they didn’t work directly in project management for years? and how?

Margaret: You are so right! I am hearing from project managers who receiving other job opportunities. The irony? Even though they have not hired into a project manager position, it was their project management expertise that helped them secure the job. It seems that companies are appreciating the extra skill set and perhaps hiring these people with the idea that they can also take advantage of their project management skills.  This means be a good team member and visibly continue to draw upon your project management skills. As you receive assignments, make sure you understand the scope of your assignment just like you would want to understand the scope of your project. Create accurate and well documented estimates. Schedule your time well and exhibit excellent time management skills. Of course make sure your status reporting is flawless. If for some reason you don’t think your current assignment is allowing you to keep your project management expertise current, then volunteer your time as a project manager and keep your education current.
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Mohammed: What are the steps you recommend to people in order to define themselves at work or to create their inner brand?

Margaret:
  1. Define the words that describe you as a professional. Remember, if you do not start with a clear definition, how can others see who you are and what you are made of?
  2. Take your words (I call them brand words) and put them together into a few sentences.
  3. Review your brand words. Define actions that support these words. These are the actions or behaviors that you should be regularly exhibiting.
  4. Keep track of your actions. You know how you want to be perceived and you have defined actions that support that perception, are you acting appropriately?
  5. Ask others to describe you. Your reputation is in their hands. What are they saying?
  6. Objectively review the perceptions others have shared with you. Decide what information you will accept and what you will reject.
  7. Consider making some changes.
  8. Become aware of what triggers you to behave in a way that is not compatible with your brand.
  9. Recognize that managing your brand is part of your career development, grow your brand AND your technical skills.
Brand Word: Knowledge is learning something new every day. Wisdom is letting go of something every day.” – Zen Proverb. Your brand is YOU. The real INNER YOU comes first, be comfortable with who you are and then work on the exterior. Every day that you learn something about yourself is a day where you can strengthen your brand and every day that you let something go is a day where you feel more secure and authentic with your brand. People can sense this in you.
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Brand Spotlight: Sometimes the conflict that people find the most challenging is the conflict around who they want to be or how they wish to be perceived. Many people run headlong into their lives and into their careers without every thinking about this. I am not suggesting that you should obsess over other people’s opinions; but you should know who you are and what you stand for. When you don’t, people will make up their own definition of you. Is that what you want? Of course not! That is why I ask you to stop and think about it? Does your character show up with you at work each day? It should. Remember you own your character, other people make up your reputation.The privilege of a lifetime is being who you are. – Joseph Campbell
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See http://margaretmeloni.com/products.html or contact her at for more details.
Click here to read part 1 of the conversation.

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In today’s tied market, you need to stand out showing your brand attributes. We are so lucky to live in the social media revolution that let our brand heard at five continents. I’m sharing personal branding quick tips to help you get more followers whether on Twitter, Facebook or LinkedIn.

1 – Set your home page to your favorite search Google Me!engine

Whether you are using Google, Yahoo, Bing, etc. there is a place to set home page for your Internet browser, set that to ex: Google.com

Now, each time you start your Internet day, you will start with Google search, I suggest that you Google your name everyday and see if your name topped the results, not only your name topped but try to keep the first 10 results of Goggling your name relevant to your personal profession. Let that results inspire you and  to Forget the Business Card. Just Google me.

2 – Use the power of hashtags

# Hashtags are essentially a simple way to catalog and connect tweets about a specific topic. They make it easier for users to find additional tweets on a particular subject, while filtering out the incidental tweets that may just coincidentally contain the same keyword.

Once you’ve figured out the tag itself, the next step is simple: start using it and promoting it. Make sure your tweets using the hashtag are worthwhile and add something of value to the conversation. Promote your tag or the social media campaign that uses the tag via other social media channels, such as your blog or email newsletter. Tweet out calls to action explaining your new tag at regular intervals (but don’t overdo it!). For example, let’s say you own a bookstore, and you’re running a Twitter contest to give out a gift card to your store. Your explanatory tweet might be something like, “What’s your favorite summer reading material? Tweet using #beachreads to win a $100 gift certificate to Al’s World of Books!” # From Mashable.com

Hashtags

3 – Write an E-Book

I love e-books specially the short, linked to resources and full of advices. I wrote some e-books in Arabic language and planning to write some in English soon. Writing an e-book position you as an expert in e-book subject and spontaneously let the readers follow you.

PMI Certifications E-Book

I hope you find these tips informative, do you have brilliant personal branding ideas to share? Please do at the comment box below.

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I watch Kung Fu Panda every time it appears on Show Time Furious Fivechannels, I watched it at the cinema and to be happy, I bought the DVD 🙂

The 20th times I saw it, I realized that Panda has one of the powerful personal brand and a lesson should be learned from the character. I will share some attributes that shows how Panda brand himself to become the legendary dragon worrier.

Passion: Panada (Po) always think big and dream to become one of the furious five, his passion was unlimited and that’s lead him to become what he want to be. Po lives in the future job that was not even possible for him, Po loves Kung Fu and not making noodle.

Believe: Master Oogway believed in Po’s skills and that he will save the Vally. Oogway told Master Shifu that Po cant stop Tai Lung unless he believes in Po because that’s all the power he need to become the dragon worrier. Also, he told him “If we never try, we will not know, he will wiling to do if you guide it.” Po has unique skills, Po has unique brand, he just have to believe.

Persistent: He never give up, he started from Level “0” that wasn’t even exist. Po couldn’t see his toes BUT he persisted to build a brand that fit him into the dragon worrier job. Persistence create inspiration and courage to move on and reach success. The real worrier never quit.

Panada TrainingPresence: He show up when they selected the dragon worrier and show up in each training because his passion, believe and persistent was real. His presence was high and he never hide, that’s lead to prove what Master Oogway said “there are no accidents.”

I will end this post with Po’s father quote. “The secret ingredient of my secret ingredient soup is nothing! To make something special, you just have to BELIEVE it is special.”

Until Next Time … Believe that you are special and opportunities will comes to your doorstep!

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