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Posts Tagged ‘Branding’

Twitter is a social networking and micro-blogging service that enables its users to send and read 140 characters messages known as tweets.

Chat is any kind of informal communication over the Internet using tools such as instant messengers.

“A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies.” Wikipedia

Personal Branding

Now, Is it possible to use Twitter to Chat about Brands and Personal Branding?

Yes, that becomes possible with the idea that Maria Duron and David Sandusky came with. They created the @BrandChat on Twitter and inviting all branding followers for live chat on Twitter every Wednesday.

#BrandChat

Also, there is a Facebook fan page to interact with members for questions suggestions, recaps of the brand chat and brand resources.

Here is part of the brand chat for October 7, 2009.

Is a personal brand earned or created? And, extending that is a biz brand … earned or created? Let’s discuss!

pmarckworth: @GetResults I agree. A personal brand is based on making and keeping a clear promise.

neilmckenzphoto: Q1: Personal brand – you create it by earning it. If you just create it then it is just a mask.

lisakribs: Q1: Personal Brand – neither created or earned, you are what you are. Any other representation is deception.

paulcopcutt: @mariaduron personal brand evolves, message & communication is created, reputation and value is earned.

Mikimel: A personal brand is both earned and created, just like any product’s package – one cannot exist without the other.

jemcgrew: Q1: I see personal branding as marketing yourself … one of my professors used to say the most important thing you market is U.

HuebnerPetersen: Q1: Branding is storytelling – in bot biz & personal realms. You create your story and the work to live up to it (earn it).

BrandMyCareer: @lizisaacslwc But my personal brand created by earning followers, fans and readers for my blog, right? #brandchat

lizisaacslwc: @DrFernKazlow there are several misconceptions about PB – we often don’t believe we’re powerful beyond measure.

strategystew: Q1 I think the real challenge is creating a brand of any kind is not being clear on who you are and what you are promising.

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Today, we continue our conversation with Margaret Meloni, Margaret  MeloniMargaret is a project management guru and the founder of Meloni Coaching Solutions, Inc. In her more than 18 years in corporate America which included roles in Fortune 500 management, Margaret observed how individuals who learned to cope with conflict succeeded and recognized their full potential, while others became road blocked.

You can connect with her via @Facebook @Twitter @LinkedIn

Here is part 2 of the brand conversation.
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Mohammed: How can project manager become a professional communicator. What is the secret ingredients that you have to make 90% of Project Manager’s time work for them especially communicating with difficult people?

Margaret: The secret ingredient is be a fabulous listener and a strategic communicator. Or in the case of written communications, be a very good reader. When you really pay attention to what people are telling you and take action when required, people will continue to communicate with you. When a team member approaches you with information, take time to understand the message. Why are they telling you this information? What do they want you to do? What do you really need to do? Who else needs to know? While this person is communicating with you use active listening to remain engaged and to ensure that you are correctly receiving the message. Active listening includes:
  • While they are talking do not try to form your response. Paraphrase or mirror back to them what you think they are saying, keep working at it until you have an understanding.
  • .Be strategic in the communications that you share with others. When you send an email or publish a document or memo, make sure there is a valid reason. Try to consolidate and plan your communications so that your team and your stakeholders do not receive multiple emails from you, when one would have sufficed. Everyone has too much to read, try and make it easy for them.
  • .If people find that you do not listen or that you do not act upon communications in a timely manner, they might give up on you. If they give up on you your 90% communications time will be time spent desperately trying to keep in the loop, instead of time spent proactively engaging in productive communications. If people find that you hit them with too many meaningless communications, they will stop listening to you and stop reading emails from you; that isn’t the communication brand you want, is it?
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Mohammed: In this tight economy, project managers could be hired to another positions or make career transition. Do you think PM can keep the project management expertise even if they didn’t work directly in project management for years? and how?

Margaret: You are so right! I am hearing from project managers who receiving other job opportunities. The irony? Even though they have not hired into a project manager position, it was their project management expertise that helped them secure the job. It seems that companies are appreciating the extra skill set and perhaps hiring these people with the idea that they can also take advantage of their project management skills.  This means be a good team member and visibly continue to draw upon your project management skills. As you receive assignments, make sure you understand the scope of your assignment just like you would want to understand the scope of your project. Create accurate and well documented estimates. Schedule your time well and exhibit excellent time management skills. Of course make sure your status reporting is flawless. If for some reason you don’t think your current assignment is allowing you to keep your project management expertise current, then volunteer your time as a project manager and keep your education current.
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Mohammed: What are the steps you recommend to people in order to define themselves at work or to create their inner brand?

Margaret:
  1. Define the words that describe you as a professional. Remember, if you do not start with a clear definition, how can others see who you are and what you are made of?
  2. Take your words (I call them brand words) and put them together into a few sentences.
  3. Review your brand words. Define actions that support these words. These are the actions or behaviors that you should be regularly exhibiting.
  4. Keep track of your actions. You know how you want to be perceived and you have defined actions that support that perception, are you acting appropriately?
  5. Ask others to describe you. Your reputation is in their hands. What are they saying?
  6. Objectively review the perceptions others have shared with you. Decide what information you will accept and what you will reject.
  7. Consider making some changes.
  8. Become aware of what triggers you to behave in a way that is not compatible with your brand.
  9. Recognize that managing your brand is part of your career development, grow your brand AND your technical skills.
Brand Word: Knowledge is learning something new every day. Wisdom is letting go of something every day.” – Zen Proverb. Your brand is YOU. The real INNER YOU comes first, be comfortable with who you are and then work on the exterior. Every day that you learn something about yourself is a day where you can strengthen your brand and every day that you let something go is a day where you feel more secure and authentic with your brand. People can sense this in you.
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Brand Spotlight: Sometimes the conflict that people find the most challenging is the conflict around who they want to be or how they wish to be perceived. Many people run headlong into their lives and into their careers without every thinking about this. I am not suggesting that you should obsess over other people’s opinions; but you should know who you are and what you stand for. When you don’t, people will make up their own definition of you. Is that what you want? Of course not! That is why I ask you to stop and think about it? Does your character show up with you at work each day? It should. Remember you own your character, other people make up your reputation.The privilege of a lifetime is being who you are. – Joseph Campbell
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See http://margaretmeloni.com/products.html or contact her at for more details.
Click here to read part 1 of the conversation.

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السلام عليكم ورحمة الله وبركاته

كل فترة نحصل على شهادة جديدة او خبرة بالعمل أو تدريب. لربما انت بعقد طويل في الشركة ولم تفكر بموضوع السيرة الذاتية. وجود سيرة محدثه على الاقل كل ٣ اشهر شي مهم وأنصح به لان لاسامح الله انت لاتعرف متى تترك الشركة او متى يتم الاستغناء عنك والاهم التحضير للاسوء.

هذه المقاله التي اضعها لكم تختلف عن غيرها لانها جديدة وملخصة ومفيدة. الملاحظات هي لبناء سيرة ذاتية لوظائف عليا بمجال تكنولوجيا المعلومات مثلاً مدير تقني او مدير مشروع وليس الى المبتدئين. طبعاً هناك المئات من الملاحظات لبناء سيرة ذاتية لكن هنا فقط تجد المميز.

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بسم الله الرحمن الرحيم

حصرياً في المواقع العربية وباللغة العربية … ما المقصود بالـ

PMI، PMP، CAPM، PgMP

ماهي متطلباتها؟ كيفية التحضير لها؟ ما المقصود بمدير مشروع محترف؟ ما المقصود بادارة المشاريع؟

اضافة الى معلومات ونصائح أخرى مهمه اقدمها حصرياً لاخواتي واخواني العرب. حمل المقاله ادناه الحاصلة على موافقة معهد ادارة المشاريع.  الموضوع هو للنقاش لذا ان وجد اي سؤال غير مغطى في المقالة، يرجى التفضل بطرح أي سؤال في هذا الموضوع وساكون حاضر للاجابة

تحميل المقالة

المهندس محمد الطائي

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